Customer / Client Lifetime Value (CLV) is Real Estate Photo Editing important as a measure of business growth, but it only gives the right context. Increasing CLV in the content marketing business is not about robbing each customer more or simply selling them with additional services. It's all about providing the best possible service by meeting each customer's needs more. This key growth KPI is a natural by-product of our ability to anticipate client needs and provide solutions that help our business grow. This is especially important now, as 54% of SEOs report Real Estate Photo Editing marketing budget cuts due to COVID-19, according to Moz's latest State of Local SEO report. In times of economic turmoil, acquiring new businesses becomes even more difficult.
This may be a good time to focus on helping your Real Estate Photo Editing existing client base survive the storm and become stronger, thanks to the enhanced services we can offer. Be flexible – you may need to adjust your contract to focus on more influential opportunities and faster wins. advertisement Continue reading below There is no point in binding a client to a service that no longer meets its needs due to uncontrollable situations. When these value-added services prove to be valuable through increased revenue for existing clients, it's a win all around. You Real Estate Photo Editing increase their lifetime value to your business and they have the budget to keep you within them. Check out these options and think about the opportunities you may bring to your clients and your business. 1. Email marketing The coronavirus pandemic caused great disruption to consumer behavior, and brand loyalty was one of the biggest victims.
Over 60% of consumers have changed their Real Estate Photo Editing shopping behavior with COVID-19, mostly for convenience and value. Email is important to reach out to and stay in front of loyal customers. However, each communication needs to add value to the person's life and speak directly to their needs. Your client probably already has an email strategy, but given the situation it doesn't hurt to provide additional support. advertisement Continue reading below Now that the market has changed, you may need to communicate more often or run more Real Estate Photo Editing tests to see how your copy will land. 2. Social graphics It makes business sense to help clients maximize their investment in content