From the perspective of the age proportion of the users, the age distribution of the users is relatively concentrated, with 63.82% of users under the age of 24, which is also consistent with the age of K12 primary and secondary school students as the target users whatsapp Database of [Xuebajun]. The proportion of users aged 25 to 40 reached 34.5%, and this age group also happens to be the age range of parents of primary and secondary school students. This also reflects the desire of parents to help their children learn knowledge and improve whatsapp Database their grades, and also reflects a feature of k12 educational products, the separation of the decision-making party and the actual user of the product.
Sorting out user needs Since the target user group of [Xuebajun] is primary and secondary school students, and primary and secondary school whatsapp Database students generally have weak choice ability and no independent economic ability, the payment decision-making parties are parents, so the needs of parents need to be considered here. Let's sort out user needs through the form of "target user-scenario-solution". Several key scenarios and whatsapp Database requirements: Doing homework at home after school, encountering a problem that cannot be done, parents are busy with work and have no time to take care of their children's homework.
Asking classmates and teachers for advice cannot give timely guidance to children; Parents need to spend a lot of time and energy to choose whatsapp Database tutoring for their children, and many tutors are students in school. In other cases, it is difficult to ensure the quality of tutoring. At the same time, the cost of tutoring is relatively expensive. In addition, the cost of trial and error higher. According to the services provided by [Xuebajun], through functions such as whatsapp Database searching questions and teachers answering questions, students can get timely guidance from high-quality teachers when they encounter difficulties in doing homework.