Although I highly recommend doing some keyword mapping (using Google's Keyword Planner) and planning your strategy. to avoid keyword overlap and URL confusion. Note that recent changes have made it increasingly difficult to get accurate keyword data from Google. To see “normal” search volume ranges, you will need to spend a significant amount of advertising with Google. It may be worth synchronizing with your paid search team to create a workaround. The role of SEO in the conversion funnel It's no coincidence that appearing more often in the SERPs can lead to an increase in click-through rate; however, it is important to fully understand the role that SEO plays in the conversion funnel. If you've ever heard an
SEO complaint that the last-click attribution model doesn't give proper credit, it's because SEO is frequently used for discovery/awareness purposes. Knowing this, you may decide to create some informative landing pages using more general rather than long-tail keywords. When jewelry retouching service a consumer enters the funnel, they may not even realize they have started their buying journey. Some consumers will begin their journey by researching the product or service they want and comparing offers between brands. However,
others may be looking to solve a problem - and by reading helpful answers, they discover the need to make a purchase. The strategy here is to help and educate consumers in their most vulnerable moments while they are still independent from the brand. Organic search campaigns will impact consumers differently depending on when they interact with them. SEOFunnel Image Source: Holistic SEO: The Foundation of Your Conversion Funnel In the model below, we can see that social campaigns and