Due to years of entrepreneurial accumulation, the online education industry has achieved rapid development with mature service models, complete technical executive list facilities, and the boost of the 2020 epidemic. However, there are still many difficulties in growing and acquiring customers, and the competition for users has become an online executive list education company. The key to victory. This article will share with you the user growth projects in the K12 online education industry and the construction method of the growth activity matrix.
Explore the possibilities and methods of low-cost and large-scale customer acquisition in the online education industry. The article is long executive list and the directory structure is as follows: 1. How online education achieves user growth 1. Six types of user growth projects In order to achieve the goal of user growth, various tasks such as human resources, finance executive list and other resources are integrated, and various work tasks carried out under a given time and cost can be called user growth projects. According to the content and form executive list characteristics of user growth projects, I divide user growth projects into six categories.
Market-oriented growth projects are mainly based on performance advertising and brand advertising. The cost is high, but the scale of customer executive list acquisition is also large. The leading companies in the industry with strong capital attach great importance to market-oriented growth projects. Functional growth projects use product functions and processes to executive list promote customer acquisition, with low cost, mainly design and development costs, and can stably and continuously acquire customers for products, but the scale of customer acquisition is small.